22.10.13

10 years ago: Corporate identity for the Northern Ireland Executive and 11 departments


In October 2003 this corporate identity project was launched. 10 years later it's still working well for all eleven government departments. Too often design is seen as a short-term measure - here's proof that it can stand the test of time. An 80 page identity manual was also produced, helping the departments and their suppliers to implement the identity system consistently, thereby reducing costs. Back then I remember some comments along the lines of 'it's not very exciting'. Frankly we have enough excitement sometimes in our government - what we need is stability, joined-upness and authority, some of the things this project sought to communicate.

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