21.11.14

Rumblers - convenience snack packaging

 

This project has just been rebranded by the client (it's now called Nomadic), but we loved what we did with it so thought it was worth posting here as a reminder - packed with fun and quirky messages - the varieties were 'Raucous Raspberries', 'Scrummy Strawberries' and 'Chunky Chocs & Curls'. As with all packaging design work, the objective was to have maximum shelf presence and to sell. And it did - a reported 32% uplift post-launch. We wish the client every success with the new direction.

 

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And here's the previous design approach – research had found it was perceived to be too artificial looking and that the oat message wasn't strong enough..Old RUmblers